Tuesday, 3 January 2012

The Harvard Business School (HBS) Discussion

Harvard Business School Case Study is one of our requirement as UTM student. In this 4 years, we have at least 8 case studies to go as Dr. Zaidi said, that means we have one study case in one semester. In this sem, we study about Symbian, Google & Apple in the mobile space and we need to present it. We have 5 groups and 7 people in a group and the presentation take 3 hours. Due to so many people and lack of time, each person just take a few minutes to present their ideas. During the presentation, we are given ten question but then is each group one question. And we are given 30 minutes to discuss about our question.

Here are the 10 questions during HBS.
1.Strategies taken by Symbian, Google, Apple in striving to lead the mobile industry.
2.Lessons learned from Harvard Business School Case Study
3.New entry company such as Google & Apple become threat to Symbian company. How?
4.Discuss the key players in mobile phone industries and how they influence each other.
5.As the future IT professional, how this case study change your view about your career?
6.What innovations can be introduce in improving mobile phone industries in terms of community uses and work?
7.Discuss the Symbian's situation based on Porter's 5 Forces model. What are your recommendation?
8.Analyse Symbian's situation using SWOT analysis technique. What is your opinion about company situation.
9.Discuss on key Symbian Executives(exhibit 3).What is your opinion about them? Give suggestions.
10.Discuss on the mobile market share based on the statistics given.

My group get the question 3. Here is some points that our group present. The threat are :

--Improved phone reliability and performance
-- Build alliances with wireless network operators and phone manufacturers
-- Large network of third party PC developers potential in building apps
-- Motorola left Symbian (2005) to work with Microsoft

-- Intuitive user interface, reliable synch with PC’s, long battery life, modest cost.

-- Always-on mobile e-mail devices
-- Offered Blackberry e-mail services to non-Blackberry devices

-- Apple had substantial power over network operators
-- Each phone had to be registered with Apple
-- The iPhone support “multitouch” interactions and motion sensor
-- Offer third-party apps to iPhone users

-- Offer a giving away software and services instead of charge the advertising fees
-- Encouraged development of third-party apps
-- Provide affordable wireless internet access

A photo when we studied and discussed the HBS before presentation day...^^

Thursday, 29 December 2011

Make Beauty Blog Link





Tuesday, 27 December 2011

How to Use Camtasia Studio Tutorial - The Basics

Using Camtasia Studio to Record Your Computer Screen
When you open Camtasia Studio, the first thing you’ll notice is how user-friendly the layout is. When you mouse-over most icons or areas, a little pop-up will go into further detail and explain what said object is or does. This is a life-saver to a newcomer into screen capturing software. There is nothing more frustrating than having a great piece of software but have no idea where to begin. Cantasia Studio even comes with a nice intro tutorial to go through some of the basics. We thought we’d try our hand at creating a video tutorial with Camtasia to show how easy creating a video tutorial is with Camtasia. Basically, we used Camtasia to record our Camtasia recording.

Database Administration Career Overview

Database Administration as a Career

What Relevant Technologies?

Relational DBMS is the modern base technology for many business applications. It offers flexibility and easy-to-use tools at the expense of ultimate performance. More recently relational systems have started to extend their facilities in the directions of information retrieval, object-orientation and deductive/active systems leading to the so-called 'Extended Relational Systems'.

Information Retrieval Systems started with handling library catalogues and extended to full free-text utilising inverted index technology with a lexicon or thesaurus. Modern systems utilise some KBS (knowledge-based systems) techniques to improve retrieval.

Object-Oriented DBMS started for engineering applications where objects are complex, have versions and need to be treated as a complete entity. OODBMSs share many of the OOPL features such as identity, inheritance, late binding, overloading and overriding. OODBMSs have found favour in engineering and office systems but have not yet been successful in traditional application areas.

Deductive / Active DBMS have emerged over the last 20 years and combine logic programming technology with database technology. This allows the database itself to react to external events an to maintain dynamically its integrity with respect to the real world.

Why is it Important???

Business in much of world depends on database technology. For example:

Finance: the UK clearing banks have calculated that if their database systems were removed it would take every person in UK working 24 hours per day 7 days per week to process all the financial transactions manually. The London stock exchange relies on computer systems for recording buying and selling of stock which happens very quickly and in large quantities. The amount of money involved in these transactions is enormous.

Transport: The airlines all use online seat reservation systems and have systems for scheduling aircraft, for building and maintaining timetables, for handling the in-flight catering and for mechanical servicing of the planes. Similar systems exist for rail, sea and road transport. They all use database technology extensively.

Utilities: the major utilities (water, electricity, gas) all have generation / distribution systems based on database technology.

Resources: The mineral exploration / extraction companies, and governments who regulate them (especially for oil exploration / extraction) have extensive databases which have complex data structures (usually including GIS (geographical information system) components.

Production engineering: from scheduling workflow through the production lines of machines to stock control and order processing, database technology underpins all activity in this area.

Environment: protection and control of the environment by government agencies depends heavily on database systems with GIS facilities, together with databases of toxic substances and clean-up recommendations.

Tourism: hotel systems and local tourist attractions information and booking facilities rely on database systems, and the major package tour operators have extensive databases for holiday planning and booking, together with financial systems for payment and invoicing.

Leisure: the entertainment industry uses database systems extensively for theatre, concert and cinema ticket bookings.

Culture: museums, art galleries, history exhibitions -all utilise database technology (and especially multimedia database technology) for cataloguing their collections and recording access to them.

Education: courses, materials, and assessment all rely heavily on database technology in all sectors of education. Increasingly the linking of database technology with hypermedia delivery systems allows courseware to be maintained up-to-date and delivered to the consumer.

Healthcare: primary healthcare has long relied on database technology to schedule hospital beds or appointments at clinics. The patient health record has been the subject of intensive study (and R&D resources) over many years because of its complexity of structure, content and media and also because of the security and privacy issues. Epidemiology utilises database technology to hold and organise key information from many patients in order to allow statistical processing to detect trends and to alert medical practitioners to possible epidemics. More recently, data mining techniques have been applied to this area - relying again on database technology.

Government administration would be paralysed without database technology; the collection of taxes and the payment of social security benefits depends totally on database technology.

Retail: the major retail stores utilise database technology in stock control and PoS (Point of Sale) systems. Modern retailers use advanced data mining techniques to determine trends in sales and consumer preference to optimise stock control, retail performance, customer convenience and profit.

The essential point is that database technology is a CORE TECHNOLOGY with links to:
information management / processing
data analysis / statistics
data visualisation / presentation
multimedia and hypermedia
office and document systems
business processes, workflow, CSCW (computer-supported cooperative work)

But modern DB systems depend on an infrastructure of:
networks both LAN (local area network) and WAN (wide area network)
client-server computing architecture
skilled data analysis and DB design
skilled systems development method(s)
for them to be effective and therefore used in any sector of activity.